Page 50 - Social Media Marketing

CHAPTER THREE

BECOMING
ACCOUNTABLE
THROUGH
PERSONAL
PARTNERING

I n just about every discipline a few individuals become
standouts, but if you do a little research, you usually dis-
cover that these people had partners along the way who shared
their enthusiasm and interests, challenged them to excel, and sup-
ported their efforts. Seven-time champion of the Tour de France
Lance Armstrong had teammates, coaches, and trainers. Likewise,
Thomas Edison relied on a steady stream of young inventors to
fuel his imagination and inspire some of his greatest inventions. In
addition, many of the world's top writers belonged to groups who
shared and critiqued one another's works.
The same is true in sales. Salespeople often achieve much higher
levels of success when they team up with other salespeople and

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