Page 51 - Social Media Marketing

30 Walk Like a Giant, Sell Like a Madman

share techniques, practice scripts, challenge one another, and hold
one another accountable.

My friend and colleague, Terry Wisner, founder of Partnering To
Success, LLC, developed his own version of teaming up with a part-
ner, called the Personal Partnering Process. Perhaps you already
practice personal partnering and aren't even aware of it, or maybe
you call it something else, like the buddy system. If you are a mem-
ber of a group that reads, exercises, or diets together, for example,
you are already involved in a basic form of personal partnering.
Members of the group set goals together, set deadlines, and meet to
share their progress and support one another. Without some peer
pressure, you would have a much easier time blowing off whatever
goal you set and probably would not make nearly as much progress.
The group holds you accountable.

In this chapter, you discover how to team up with a partner to set
goals, hold one another accountable, support one another's efforts,
and celebrate your achievements on your way to mutual success.

Choosing a Partner

The first and perhaps most important step in developing in a part-
nership consists of picking the right partner. Teaming up with some-
one in sales is probably best, because another salesperson is likely
to be more aware of what you are trying to accomplish and the chal-
lenges you are facing. Two salespeople are also more likely to be
able to share techniques and strategies. When looking for a partner,
try to find someone who:

• Is a salesperson, preferably in the same or a related industry
• Believes in goal setting and planning
• Is supportive
• Is able to offer positive criticism
• Is at or slightly above your level of success
• Is someone you like and respect and who likes and respects

you