Page 79 - Social Media Marketing

Catering to Marketplace Diversity 59

• Create interactive multimedia sales presentations that keep
clients engaged and give them the power to view what in-
terests them (and skip what doesn't).

• Keep your message short and to the point. The Echo Boomers
have little time and patience to search through huge blocks of
text to find a few gems.

• Be prepared to deliver valuable information for free in order
to sell your products and services.

Remember, the Echo Boomers grew up on interactive, on-
demand, and entertaining free downloads. They can tune into
You Tube at any time of the day or night and find an infinite selection
of dynamic audio/visuals to keep them engaged and entertained.
You may need to take your sales presentations to the next level to
compete for their attention.

Selling to the Physically Challenged

People often avoid the physically challenged simply because they
do not know how to properly treat them. A salesperson may be
afraid of doing or saying the wrong thing or simply looking at the
person in the wrong way.

Several of my clients are physically challenged, and I can tell you
from my experiences with them that they just want to be treated
like everyone else. They want people to greet them and smile. They
crave human contact.

I have a friend who was born without arms. According to him,
most people avoid looking at him. They get uncomfortable. They
don't know how to act, so they look away. He feels hurt and isolated.
After all, he is a human being with human needs-the need to be
loved, respected, and if nothing else, at least acknowledged. When
I see him, I shake his shoulder. He appreciates that.

I have another client in a wheelchair who manages to drive his
own modified vehicle. When we go to look at homes, he drives. It
makes us both feel more comfortable.