Page 85 - Social Media Marketing

CHAPTER SIX

HIRING YOUR
FIRST ASSISTANT

O ne of the first lessons I teach every person I coach is
this: If you don't have an assistant, you are one. You are
your own assistant; you have to do everything that an assistant
could be doing for you. As a result, you have less time and energy
to invest in dollar-producing activities, such as prospecting for new
clients and improving customer service. You also have less time and
energy for you and your family.
Consider yourself the CEO of a corporation-You, Inc. You want
to produce and sell more product and earn more money. How do you
do that? One way is to increase efficiency by putting better systems
in place. We discuss this option in the next chapter, /IAssembly Line
Selling."
Another way is to add more equipment and personnel. You ob-
viously cannot do it all yourself. Yet, that is exactly the approach
many salespeople try when they want to sell more goods and ser-
vices: They work harder and put in more hours. Eventually, they
burn out. What they should be doing is adding personnel, at least
one assistant to start.

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