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234 Part IV Promotion and Monetization

your press release, of course; any online news source can link directly from their
coverage to the video on the YouTube site.

Likewise, if your video is of local or regional interest, reach out to your local news
organizations—newspapers, television stations, radio stations, and their online
arms. The best of all possible worlds comes when your video is not only mentioned
on a local newscast, but also shown on air!

Upload to Other Video-Sharing Sites

You shouldn’t limit your videos to only YouTube. There are lots of other video shar-
ing sites on the Web that, although smaller than the YouTube community, can help
expand the reach of your videos. You already have your video produced, after all;
why not distribute it as widely as you can?

Granted, none of the following sites has near the traffic as does YouTube, but they’re
all free to use, so you might as well get to know them. These sites include the fol-
lowing:

• blip.tv (www.blip.tv)

• Dailymotio (www.dailymotion.com)

• Flixya (www.flixya.com)

• GUBA (www.guba.com)

• Metacafe (www.metacafe.com)

• Revver (www.revver.com)

• Veoh (www.veoh.com)

• Vimeo (www.vimeo.com)

• Yahoo! Video (video.yahoo.com)

Obviously, you should include your video on your own company website or blog.
Your site has lots of visitors that might never visit the YouTube site; give them the
opportunity to view your videos without leaving your official site!

Note

Learn more about posting your video on your company’s website in Chapter
18, “Incorporating YouTube Videos on Your Own Website.”