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Advertising Your
YouTube Videos
How do you make your videos stand out from the millions
of other videos on the YouTube site? Organic promotion
for your videos, as we discussed in the previous chapter,
is fine, but sometimes you might want or need to engage
in more blatant promotion—the kind you have to pay for.
If you’re jonesing to add another line to your advertising
budget, good news: YouTube lets you advertise your
videos on the YouTube site. These so-called Promoted
Videos appear on YouTube search results pages, much
like traditional PPC ads appear on the results pages for a
Google search.
