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C h a p t e r 1 How YouTube Can Help You Market Your Business 15

For example, AutoDesk Inventor is a high-end computer program for 3D mechani-
cal design from AutoDesk (www.youtube.com/user/autodesk). Knowing that their
customers need a lot of post-sales support, the company put together a series of
YouTube videos (such as the one in Figure 1.9) showing how to install, configure,
and use the program. It’s extremely useful—and helps to cut down on traditional
tech support costs, as well.

Figure 1.9 Post-sales customer support for AutoDesk Inventor.

Note

You can also embed your YouTube support video into your own website. It
doesn’t matter where customers view the video, YouTube or your site; what
matters is that they get their problems solved at little or no expense to you.
Learn more about embedding YouTube videos on your company’s site in
Chapter 18, “Incorporating YouTube Videos on Your Own Website.”

The same goes if you have specific product support or technical support issues. If
you’re a computer manufacturer, you might create a video showing users how to
install more memory or connect an external hard drive. If you’re a car manufac-
turer, you might create a video showing drivers how to change a brake light or
check their car’s oil level. You get the idea—use YouTube to turn a problem area into
a public relations victory.

YouTube for Internal Training

Your company can also use YouTube for internal purposes. Take, for example, the
issue of sales or product training. You have a new product to introduce and a sales
force to train. How best to reach them? In the old days, you’d fly salespeople from