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16 P a r t I Marketing Your Business Online with YouTube

around the country to a central office and put on a day’s worth of hands-on train-
ing. Doing so, however, is both time-consuming and expensive.
Instead, consider using YouTube for your product training. Create a series of short
training videos, like the one in Figure 1.10 for Cree LED Lighting
(www.youtube.com/user/CreeLEDLighting). All you have to do is upload the videos
to YouTube and provide access to all your company’s salespeople. (They don’t have
to be public videos.) Sales force personnel can watch the videos at their leisure,
without losing valuable sales time trekking back to the office for training. You save
money, your salespeople save time, and you create an archive of product informa-
tion that anyone can access at any time.

Figure 1.10 A product training video for Cree LED Lighting.

Note

If you create a video for internal use, make it a private video so that it
won’t be viewable by the public. Learn how to do this in Chapter 13,
“Uploading Your Videos to YouTube.”

YouTube for Employee Communications

You can use YouTube for all manner of company communications. Instead of hold-
ing a big company meeting just so that the big boss can give his yearly state of the
company address, have him record the address and post it on a private channel on
YouTube. Employees can watch the prez say his thing from the comfort of their
own desks, while they’re on the road, or even at home.
In fact, many companies find that YouTube is a fast and effective way to disseminate
all kinds of employee information. Done right, it gets information out there in