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5

Creating
Entertaining Videos

To create a successful promotional video, it has to be
either informative, educational, or entertaining. We’ve
already covered the first two types of videos, which leaves
us with that last category—entertaining videos. This is,
without a doubt, the most difficult type of video to pull
off.
What exactly makes a video entertaining? And how do
you go about creating an entertaining video? I’m not sure
I have the answers to these questions (heck, I’m not sure
there are definitive answers), but it’s certainly worth dis-
cussing—which we do next.