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48 	DON’T	 FALL	 BEHIND	 YOUR	 BUSINES

Ever	 had	 the	 feeling	 you’re	 running	 flat	 out	 to	 keep	 up	 with	 your
business?	 While	 he	 tied	 the	 concept	 to	 the	 notion	 of	 getting	 up	 early	 (a
key	 belief),	 Franklin	 also	 observed	 that	 some	 of	 us	 seem	 to	 spend	 all
day	 chasing	 our	 own	 shadows:	 ‘he	 that	 riseth	 late,	 must	 trot	 all	 day,	 and
shall	 scarce	 overtake	 his	 business	 at	 night’.

There	 are,	 of	 course,	 two	 responses.	 The	 first	 is	 not	 to	 get	 up	 late	 and
thereby	 give	 yourself	 an	 early	 start.	 That’s	 sound	 advice	 now	 as	 ever,	 but
with	 business	 life	 and	 time	 demands	 getting	 ever	 more	 complex	 you	 may
feel	 that	 you	 are	 still	 running	 just	 to	 end	 up	 in	 one	 place.

   DEFINING	 IDEA…
   People	 who	 create	 20%	 of	 the	 results	 will	 begin	 believing	 they
   deserve	 80%	 of	 the	 rewards.
   ~	 PAT	 RILEY,	 FORMER	 NBA	 HEAD	 COACH,	 WITH	 HIS	 TAKE	 ON	 THE	 PARETO
   PRINCIPLE.

Which	 means	 it’s	 time	 to	 turn	 to	 triage.	 The	 word	 ‘triage’	 comes	 from	 the
French	 for	 sorting	 or	 ordering	 things	 and	 is	 most	 famously	 used	 by
battlefield	 medics	 selecting	 which	 patients	 to	 give	 their	 attention	 to,	 and	 in
which	 order,	 so	 as	 to	 maximise	 the	 benefits	 of	 their	 limited	 resources.	 A
similar	 principle	 can	 be	 brought	 to	 bear	 on	 your	 priorities	 during	 the	 day.
Not	 that	 I’m	 saying	 your	 business	 day	 looks	 like	 the	 bloody	 carnage	 of	 a
battlefield,	 just	 that	 it	 can	 seem	 that	 way…

In	 the	 1940s	 the	 quality	 management	 pioneer	 Dr	 Juran	 came	 up	 with	 the
theory	 of	 ‘the	 vital	 few	 and	 trivial	 many’	 and	 named	 it	 after	 an	 Italian
economist	 called	 Vilfredo	 Pareto	 who	 had	 observed	 that	 in	 his	 home	 country
80%	 of	 the	 wealth	 was	 in	 the	 hands	 of	 just	 20%	 of	 the	 population.	 Hence
the	 Pareto	 Principle,	 whereby	 20%	 of	 something	 (the	 vital	 few)	 is	 always
responsible	 for	 80%	 of	 the	 results,	 and	 the	 remaining	 80%	 (the	 trivial
many)	 only	 accounts	 for	 20%	 of	 the	 results.	 Confused?	 Don’t	 be.	 In	 daily
life	 the	 application	 of	 the	 Pareto	 principle	 means	 that,	 for	 example,	 20%	 of
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