Page 11 - Benjamin Franklin\'s The Way to Wealth: A 52 brilliant ideas interpretation - PDFDrive.com
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1 	USE	 IT	 OR	 LOSE	 IT

As	 Franklin	 puts	 it,	 ‘sloth,	 like	 rust,	 consumes	 faster	 than	 labor	 wears,
while	 the	 used	 key	 is	 always	 bright.’	These	 days	 we’d	 most	 likely	 skip
the	 key/rust	 analogy	 and	 simply	 say	 ‘use	 it	 or	 lose	 it’.

Franklin	 was	 literally	 an	 expert	 on	 the	 potential	 of	 used	 keys,	 having	 once
attached	 one	 to	 a	 kite	 and	 flown	 it	 into	 a	 thunderstorm	 as	 part	 of	 an
experiment	 into	 electricity.	 Indeed,	 as	 a	 physicist	 and	 inventor—as	 well	 as	 a
musician,	 writer	 and	 politician—you	 could	 say	 he	 was	 an	 expert	 on	 energy
of	 all	 kinds.

   DEFINING	 IDEA…
   Cultivate	 all	 your	 faculties;
   You	 must	 either	 use	 them	 or	 lose	 them.
   ~JOHN	 LUBBOCK,	 ENGLISH	 BIOLOGIST	 AND	 POLITICIAN

The	 idea	 that	 the	 brain	 can	 be	 exercised	 and	 even	 trained	 to	 perform	 better
is	 one	 that	 has	 long	 fascinated	 scientists	 and	 continues	 to	 be	 a	 source	 of
heated	 debate	 today.	 What	 we	 know	 for	 sure	 is	 that	 learning	 is	 partly	 a
function	 of	 brain	 cells	 making	 connections	 with	 each	 other	 as	 they	 fire,	 so
that	 as	 we	 repeat	 a	 task	 and	 those	 cells	 fire	 repeatedly	 they	 wire	 together	 a
bit	 like	 an	 electronics	 circuit.	 When	 you	 repeat	 an	 activity,	 that	 circuit	 kicks
in	 and	 performs	 better	 and	 faster	 than	 your	 initial	 attempts.	 It	 has	 also	 been
observed	 that	 different	 parts	 of	 the	 brain	 can	 be	 retrained.	 For	 example,	 the
visual	 cortex	 doesn’t	 cease	 to	 function	 in	 blind	 people	 just	 because	 there	 is
no	 visual	 information	 to	 process;	 indeed	 there	 is	 evidence	 that	 it	 is	 active	 in
interpreting	 Braille.	 So	 the	 argument	 goes	 that	 the	 brain	 can	 be	 trained	 like
a	 muscle	 to	 get	 stronger	 and	 stay	 stronger	 for	 longer.

Medical	 studies	 into	 brain	 training	 have	 mainly	 focused	 on	 older	 adults	 (the
group	 most	 concerned	 with	 losing	 brain	 power)	 and	 have	 shown	 that	 these
older	 adults	 will	 show	 improvements	 in	 memory	 and	 attention	 when	 they
are	 given	 thinking	 games	 and	 tasks.
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