Page 13 - Benjamin Franklin\'s The Way to Wealth: A 52 brilliant ideas interpretation - PDFDrive.com
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2 	BE	 THE	 DRIVER,	 NOT	 THE	 DRONE

Despite	 an	 overwhelming	 emphasis	 on	 hard	 work	 and	 honest	 labour
Franklin	 is	 very	 clear	 about	 the	 importance	 of	 keeping	 control	 of	 your
work	 life.	 Or,	 as	 he	 puts	 it,	 ‘drive	 thy	 business,	 let	 not	 that	 it	 drive	 thee.’

As	 a	 man	 who	 packed	 half	 a	 dozen	 careers	 into	 his	 life,	 Franklin	 well
understood	 the	 need	 to	 manage	 his	 tasks	 so	 that	 he	 remained	 in	 control	 of
his	 work,	 rather	 than	 the	 other	 way	 around.

   DEFINING	 IDEA…
   The	 way	 we	 measure	 productivity	 is	 flawed.	 People	 checking	 their
   BlackBerry	 over	 dinner	 is	 not	 the	 measure	 of	 productivity.
   ~	 TIMOTHY	 FERIS,	 AUTHOR	 OF	 THE	 4-HOUR	 WORK	 WEEK

Go	 to	 different	 parts	 of	 the	 world	 and	 you	 will	 find	 some	 dramatically
different	 work	 cultures	 at	 play.	 I	 once	 worked	 for	 an	 American	 technology
company	 who	 were	 simultaneously	 setting	 up	 offices	 in	 the	 UK,	 Germany
and	 France.	 The	 New	 Yorker	 overseeing	 this	 launch	 based	 himself	 mainly	 in
London	 where	 he	 found	 that	 his	 new	 employees	 might	 speak	 with	 strange
accents	 but	 at	 least	 he	 could	 understand	 the	 way	 they	 worked;	 they	 rapidly
adopted	 his	 pattern	 of	 staying	 at	 work	 until	 deep	 into	 the	 night	 and
understanding	 that	 ‘lunch’	 meant	 a	 hurriedly-snatched	 sandwich	 eaten	 at	 the
keyboard.	 The	 Germans	 and	 the	 French,	 on	 the	 other	 hand…Well,	 the
French	 insisted	 fiercely	 that	 lunch	 was	 not	 an	 intake	 of	 calories	 but	 rather	 a
venue	 you	 went	 to,	 and	 by	 5	 p.m.	 the	 German	 office	 only	 needed	 a	 bit	 of
tumbleweed	 blowing	 through	 to	 be	 the	 model	 for	 a	 Wild	 West	 ghost	 town.
But	 neither	 was	 any	 less	 productive.	 The	 French	 did	 much	 of	 their	 most
important	 negotiation	 over	 lunch	 and	 the	 German	 approach	 was	 that	 anyone
still	 in	 the	 office	 after	 5	 p.m.	 was	 clearly	 a	 poor	 time	 manager	 who
couldn’t	 do	 their	 job	 properly.

In	 the	 US	 there	 is	 now	 a	 backlash	 against	 the	 idea	 that	 a	 good	 worker	 is
one	 who	 spends	 all	 their	 time	 in	 front	 of	 their	 keyboard.	 One	 of	 the
bestselling	 books	 is	 The	 4-Hour	 Work	 Week	by	 Timothy	 Ferriss	 who	 realised
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