Page 20 - Benjamin Franklin\'s The Way to Wealth: A 52 brilliant ideas interpretation - PDFDrive.com

which includes a mention of Accrington Stanley Football Club, for instance,
you can be fairly sure that they are a fan and will be happy to meet anyone
who shares their interest (especially so if they are one of a rare breed such
as Accrington Stanley supporters). So do some research into that, too. Find
out more before you begin, and then practise how you will turn that to your
advantage.

There will always be naturals, it is true, but for every natural there is a
natural-seeming businessperson who has ruthlessly rehearsed their social
skills, knowledge and delivery until their whole performance is so slick that
it seems perfectly spontaneous—not at all like a performance, in fact. A
delivery so practised that it passes for one that is completely natural can get
you through any number of situations. As the French playwright Jean
Giraudoux once put it ‘…the secret of success is sincerity. Once you can
fake that you’ve got it made’.

HERE’S AN IDEA FOR YOU…
Think first impressions. Salesmen know about the ‘elevator pitch’ where
you lay out your key attributes and goal in three minutes. You should
be able to do this. Sit down in front of a mirror with a stopwatch and
see how good you sound in that time. Would you recommend you to
someone else?