Page 22 - Benjamin Franklin\'s The Way to Wealth: A 52 brilliant ideas interpretation - PDFDrive.com
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appears	 out	 of	 nowhere	 thanks	 to	 technology,	 has	 since	 kept	 CEOs	 awake	 at
night	 all	 over	 the	 globe.

The	 point	 is	 that	 if	 you’re	 not	 evolving	 your	 business	 then	 you	 are	 surely
killing	 it	 off.	 Here’s	 an	 example.	 A	 smart	 business	 keeps	 abreast	 of
developments	 in	 its	 own	 market	 sector.	 A	 really	 smart	 business	 looks
beyond	 its	 own	 trade	 or	 market	 and	 follows	 trends	 in	 other,	 seemingly
unconnected,	 areas	 with	 a	 view	 to	 poaching	 good	 ideas	 or	 practices	 that	 can
give	 them	 that	 crucial	 boost.	 You	 don’t	 have	 to	 work	 in	 the	 clothing
business,	 for	 instance,	 to	 learn	 lessons	 from	 Marks	 and	 Spencer’s	 automated
supply	 line—items	 sold	 at	 the	 till	 automatically	 trigger	 an	 order	 to	 restock
right	 down	 the	 line	 to	 the	 suppliers	 themselves.

A	 few	 hundred	 years	 ago	 a	 successful	 business	 model	 would	 be	 good	 for	 a
generation,	 and,	 with	 a	 bit	 of	 tweaking	 from	 your	 children,	 might	 see	 that
business	 carry	 on	 for	 another	 generation.	 Now	 standing	 still	 means	 you
wind	 up	 with	 a	 big	 dead	 fish	 on	 your	 hands.	 Your	 business	 isn’t	 healthy	 if
you’re	 not	 already	 working	 on	 how	 to	 take	 it	 to	 the	 next	 level.

   HERE’S	 AN	 IDEA	 FOR	 YOU…
   You	 can	 begin	 to	 look	 beyond	 your	 own	 business	 area	 for	 learning
   opportunities	 quite	 easily.	 Get	 hold	 of	 the	 trade	 magazines	 from	 a
   completely	 different	 industry	 and	 see	 how	 they	 are	 innovating	 in	 the
   management	 of	 people,	 products,	 processes	 and	 services.
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