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Market Smart: How to Gain Customers and Increase Profits with B2B Marketing

human touch goes a long way. See Chapter 27 on articles
for more tips.
10. Share across relevant social media channels. Get
your news out to your target market through your LinkedIn
network, LinkedIn Groups,Twitter, industry blogs, Google+,
and Facebook (if appropriate for your industry).
METRICS

# of press releases developed
# of media mentions and features

119

© 2012 Lisa Shepherd