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Lisa Shepherd

with care. Minor tweaks are fine, but make sure it can still be
recognized by your older customers.
On the other hand, there are many companies that have logos
so poorly designed and outdated that even the CEO admits
it’s embarrassing. If this is the case, it’s time for an update.
This kind of project gives you an opportunity to engage with
customers and employees as part of the re-design and launch
process. It can be a valuable opportunity to provide company
updates on progress and initiatives.

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© 2012 Lisa Shepherd