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Lisa Shepherd

2. Keep your page design consistent

A good designer will take care of this for you. Keep visitors
happy and on track by having a consistent look throughout
your website. Navigation menus should appear in the same
place on every page. Make sure headings, font size, and
typeface remain the same. Typically, websites have one
layout for the homepage and one or two additional layouts
(no more) for the internal pages.

3. Keep the website mobile-friendly

More and more business people are viewing websites
on their smartphones, netbooks, and tablet computers.
These devices are limited in what they can display—for
example, iPads are infamous for not allowing Adobe Flash
content—so avoid using a layout that runs the risk of
complicating a mobile users’ browsing experience.

4. Keep the site lean and fast

Internet surfers have short attention spans, so your website
needs to load fast to stop viewers from clicking away. If the
site takes more than five seconds to load, not many people
will stick around to see it.

5. Use A Content Management System (CMS)

A CMS is a type of software hosted on your website that
makes it easy to edit webpages. Not only does it make
website maintenance simple for the average user, but it is
especially useful for complex websites with many pages. It
makes it easier for multiple people to manage the site.

Like most aspects of website development, a CMS takes
some technical effort to get up and running, so you’re better
off having your web design firm do the initial work. But once
it’s implemented, you can maintain your website through

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© 2012 Lisa Shepherd