Page 118 - SKU-000506274_TEXT.indd

Chapter 31—Microsites

If your company has multiple product lines or brands, you may
want to use microsites—websites within a website—to focus
on one specific aspect of your business.
Microsites benefit both the company and the user. B2B buyers
save time, because they don’t have to wade through numerous
pages to get to the content they need, and microsites allow
them to share relevant content with their fellow purchasers
quickly and easily. And as the microsite provider, you can
capture more valuable, targeted leads and develop more
thorough buyer profiles.
It’s popular to build a microsite around the launch of a new
product or an event you’re hosting. Think of the microsite as
a product information packet or a glossy sell sheet created
to complement and supplement the information on your
corporate website.

133

© 2012 Lisa Shepherd