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Lisa Shepherd

• Never Stop Testing
Even if you’re getting great results from your landing
pages, there’s always room for improvement. Keep
testing variations to compare results—experiment
by placing the call-to-action in different places, using
different words and headlines, or using different page
layouts. Change only one aspect at a time, and track
its impact on conversion rates. Alternatively, use A/B
testing—have two different variations of your landing
page, and measure which version (Version A or Version
B) is most successful. Keep any changes that increase
conversions, and apply this knowledge to other landing
pages for other campaigns.

METRICS
The search terms that bring people to your landing page
# of views
# of downloads

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© 2012 Lisa Shepherd