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Market Smart: How to Gain Customers and Increase Profits with B2B Marketing

by stuffing their pages with hundreds of popular keywords,
search engines stopped paying attention to them.)

4. Document Titles—Every downloadable document on
your website should have a proper file name. Include your
company’s name, the document’s title, and use hyphens
instead of spaces.

5. Tagged Images/Videos—Make sure each of your graphics
and videos is tagged and captioned (these are commonly
referred to as “alt tags”). This makes it easier for search
engines to pick up on keywords and include your rich
content in results.

6. Keyword Rich Content—Every page of your website
should consist of strategic and appropriate keyword rich
content. Don’t fill a page with lots of keywords just for
the sake of having them; ensure it is done in a natural
way. Google suggest that your content should have 1-2%
keywords. If terminology changes in your industry or new
trends emerge, edit your content to reflect those changes
to help drive traffic to your site.

Keeping your website search engine optimized can be
laborious. If you don’t feel comfortable with DIY SEO, consider
hiring a professional. An SEO firm will charge anywhere from
$500 to $5,000 per month—but you’ll have a strong partner to
help you monitor changes in keyword traffic and usage, and to
adapt your link building and on-page optimization efforts.

International SEO

NorthAmerica is a Google-centric world. While Bing (Microsoft’s
search engine) is gaining market share, Google still has the
majority of the search market.

But if you’re selling and marketing your products and services
internationally, it’s important to know that Google isn’t the only

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© 2012 Lisa Shepherd