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Lisa Shepherd

Ideally, the information in your PDF should also be available
for users who would prefer to read the website only.
METRICS

# of unique visitors
Average # of page views
Top search terms that bring people to your website
Length of time visitors spend on each page
Bounce rate
The most popular tool to measure website performance is
Google Analytics. It’s free, relatively easy to use, and on par
with expensive analytics programs available for purchase.

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© 2012 Lisa Shepherd