Page 101 - SKU-000506274_TEXT.indd

Lisa Shepherd

Tip: blog traffic is highest between Tuesdays and Thursdays,
and blog readers are most active between 7:00am and
11:30am and after 7:00pm (when people come home from
work). Posting during these times can boost your readership.

Engage With Readers

Blogs are audience-focused, which means engaging with
readers is fundamental to success. After you have posted
your content, readers may wish to leave comments or link to
your blog. Every real comment should get a real, personalized
response. It leaves a great impression for a company blog
when readers’ comments are being addressed. If you find
your content being shared by readers somewhere else on
the web, be sure to thank them; never miss an opportunity
to start a dialogue or continue a discussion with readers and
prospective leads.

Spread Your Content

Spreading your content is a great way to increase your
subscribers. Make connections with owners of blogs on similar
topics, and ask if you can guest-post for them. Contributing
content to someone else’s blog may seem counter-intuitive,
but the results are worth the extra effort: you get exposure for
your own blog and the opportunity to expand your subscriber
base, and the other blogger gets the day off. If you do this,
make sure your guest-post is original content—that way, you
can promote your “new guest-post” on your own blog as well.

METRICS
# of posts per month
# of reads
# of RSS subscribers

114

© 2012 Lisa Shepherd