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Notes  161

4. New York Times, ‘‘At Netflix, Victory for Voices Over Keystrokes,’’
   August 16, 2007.

5. CD Baby confirmation letter as of April 2009.

6. Henry David Thoreau, Walden; or, Life in the Woods, Ticknor and
   Fields, Boston, 1854.

7. Seth Godin, Seth’s Blog, January 31, 2008. Longer and much-worth
   reading discussion in his book Permission Marketing, Simon & Schus-
   ter, New York, 1999.

8. Amazon.com CTO Werner Vogel’s blog entry, http://www.all
   thingsdistributed.com/2006/06/you_guard_it_with_your_life.html

9. http://www.joystiq.com/2008/05/06/wii-fit-sells-out-on-amazon-
   2-5-units-sold-every-minute/

Chapter Eleven

1. Elizabeth Loftus, Memory, pp 24–25 .
2. The Odyssey, Homer, translated by Robert Fagles, introduction by

   Bernard Knox, Penguin Classics, New York, 1996.
3. Danny Meyer, Setting The Table, p 215.
4. Personal Courtesy of Jay Coldren, December 2007.
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