Page 132 - Selling the Invisible: A Field Guide to Modern Marketing - PDFDrive.com

She has paid for expensive entrées, your favorite CDs, and part of your kids’
upcoming college tuitions.

She has tolerated your mistakes (more than you know).
She has risked her money, her reputation, her peace of mind, and most of her
neck. She may even have risked her entire business.
She has smiled through the worst, laughed through the best, and said nice
things about you to other people.
And so now you ask, should I call her?
Should I feel any debt?
Should I care about her?
Should I bother to tell her? And if I do tell her, how often should I tell her?
There is no such thing as too often, too grateful, too warm, or too
appreciative.
After all she has been through—m o re than you know—you cannot thank
your client too much.
And you probably are not doing it enough.
Your parents were right. S ay thank you. Often.

Thanks

We tell someone we cannot thank them enough.
We’re right; we can’t.
Keep thanking.
Few things feel more gratifying than gratitude— and few services express

their gratitude as much as they should.
How many notes of thanks did you send last year? A suggestion: Send twice

as many this year.
Keep thanking.

Where Have You Gone, Emily Post?

We all get too little thanks, and we yearn for more. The rarer thanks become—
and they do seem rarer— the more we value the thanks we get.

A huge national charity asks a working mother to canvas her block to raise
funds. Carrying her six-month-old son as she walks, she raises $160— 60