Page 140 - Selling the Invisible: A Field Guide to Modern Marketing - PDFDrive.com
P. 140
advice on her new career.
I said, “Just get out there. Get in opportunity’s way. Let it hit you.”
It applies to every service marketer. For all the talk about improving service
quality, positioning, research, targeted direct mail—for all the art and science of
marketing—much of growing a business is where you happen to sit on a flight to
New York one afternoon.
People don’t want to spend days making decisions. They have little time, and
books like Overworked American suggest that they have less time every year.
People meet you, they like you, pretty soon they hire you. Some people propose
on their first date, after all. Many people in business move even faster.
Get out there. Almost anywhere. Let opportunity hit you.
