Page 145 - Selling the Invisible: A Field Guide to Modern Marketing - PDFDrive.com
P. 145
In marketing, for example, we sometimes decide that a tactic has failed only
because we do not see the impact when we expected it. Years later, we often
discover that the tactic worked perfectly, just slowly, and even unpredictably.
So my recommendation to anyone marketing in this new economy is to learn
all you can from your experiences and from the experiences of others. These
books help.
