Page 147 - Selling the Invisible: A Field Guide to Modern Marketing - PDFDrive.com

B. White, Theodore Levitt, John Tillman, Kurt Vonnegutt, Jr., Geoffrey Moore,
Peter Senge, and Theodor Geisel—who taught me to write and changed the way
I see.

The people at Stanford University in the early 1970s— particularly its
generous Office of Admissions—who changed my life.

My friends—Wayne and Mary Dankert, Eleftheris and Jane Papageorgiou,
Randy Vick, Peggy and Karl Weber, Steve Kaplan, Tom Cooper, Gary and Chris
Cohen, Gregg and Tracey Kunz, Niki Koumas, Karl Larson, Cathy Madison,
Joyce Agnew, Katie Barrett, Steve Schelhammer and Cathy Phillips—who
encouraged me and make me feel lucky.

My second family—Judy and Joel Wethall, Barbara Wilson and John
Lammers, Bob Wilson, Helen Wilson and Jane Hannan—because anyone who
loves every moment he can spend with his in-laws truly is lucky.

My family—mother Alice, sister Becky, brother-in-law Jim Powell, and
brother David Macy-Beckwith and his wife, Cindee—who cheered, laughed,
loved, endured, and cooked meals about which even James Beard raved.

My heroes: Clive Davies, The Honorable James M. Burns, and Dr. Harry
Beckwith, Jr.

My miracles: Harry, Will, Cole, and Cooper.
And my wife, Susan. I handled the writing but she did the heavy lifting—
consulting and consoling and seeing me through. In my lucky life I have been
blessed with four excellent models and a handful of miracles. Susan is both, and
I am incredibly grateful.