Page 40 - The Content Code: Six essential strategies to ignite your content, your marketing, and your business - PDFDrive.com

There is a lot of rich insight in this brief message:

My content has connected to her on an emotional level, and I’ve become
part of the fabric of her life.
Although I’ve never met this person or even spoken to her on the phone,
she feels as if she knows me as a friend. She has built a kinship with me
through my content alone.
Sharing my content is an act of adding value to her friends. It enhances her
self-view because my values reflect her values. And the bond created
through my words is so strong that she feels comfortable making me part of
her family communications at times.

I’ve built “shareability” into my content over time by nurturing a relationship
of trust with the reader. I can’t appeal to everyone, of course—there are people
who unsubscribe to my blog all the time. But for those who do connect, they
seem to connect deeply.

We’ll explore some of these important emotional and brand-building
imperatives in upcoming chapters, but for now let’s dig a little more into the
topic of embedding shareability into your content and the psychology of content
ignition.

Sharing creates involved, smarter consumers

Sharing content isn’t just about building “traffic.” The act of sharing content
actually helps consumers process your information better. A separate New York
Times study4 on why and how people share content found that:

73 percent of participants say they process information “more deeply,
thoroughly, and thoughtfully” when they share it.
85 percent say reading content that other people share helps them
understand and process information and events.
49 percent say sharing allows them to inform others of products they care
about and potentially change opinions or encourage action.

Participants say the act of sharing content helps them remember products and
information sources better and makes them more likely to use them. So if you
create ideal conditions for content-sharing, you both build power for your brand
and create new economic value by helping your consumers understand you and
become authentic advocates for your products and ideas!