Page 35 - The Content Code: Six essential strategies to ignite your content, your marketing, and your business - PDFDrive.com

focus on establishing authority and a large, engaged audience consisting of
consumers of their services.
A company in a highly competitive international market may need to spend
money on promotion and advertising to get their message through.
An individual starting a blog might seek a true balance of all six factors but
concentrate on writing highly shareable content and building a heroic
personal brand that leads to fanatic supporters and business benefits.

So the best way to use this book is to take a dive into all six pools and see
what fits for your particular situation. You don’t necessarily need to work on all
six factors to make progress. Pick out one or two that fit your business situation
and capabilities, and you certainly will be better prepared for the future than
your competitors! Most of the ideas in the book are accessible to companies big
and small.

While the BADASS thing is awesome and perhaps a useful mnemonic
device, I actually start the deep dive on this subject of content ignition with an
“S”—shareability—because I believe it’s vital enough that nearly every
business, brand, or individual needs to work on it. Building shareability into
your content may be the most important concept in the book. After all, what
good is all that content if people won’t share it?