Page 30 - The Content Code: Six essential strategies to ignite your content, your marketing, and your business - PDFDrive.com

dominant topic of content creation, while saltwater swimming pools represents a
wide open market to establish a “share of voice.”

Sysomos MAP and other high-end monitoring tools can provide excellent
estimates of just how much content has been created in your niche in a defined
period of time. But then it’s up to you to determine a strategy and whether you
have the resources to actually create Content Shock for your competitors in a
business niche.

Saturation Guidelines
So what constitutes “saturation?” As these examples show, the higher the
information density in a niche, the more difficult it will be to create outstanding
content that will shine through on its own without investment in distribution,
promotion, and advertising. Here are rough guidelines outlined by Penn, using
Google search results as an index for relative saturation levels.

If there are fewer than 10,000 pages of returned search results, full speed
ahead! There’s an opportunity for you since there is low content density.
Between 10,000 and 100,000 results, expect some resistance, but it’s
surmountable with minimal investment, exceptional content, and
implementation of some of the Content Code factors covered in this book.
If there are between 100,000 and 1 million search results, expect significant