Page 29 - The Content Code: Six essential strategies to ignite your content, your marketing, and your business - PDFDrive.com

Wow – more than 8 million results. That's a lot of content out there about
swimming pools. Content Shock has occurred for this niche. The space is
saturated at the very top level of content. But let’s dig deeper. What if there were
a niche we could specialize in? How about saltwater swimming pools?

Only 8,680 results. This result is several orders of magnitude better for a
more defined niche. There's opportunity there, if we're willing to specialize in it
because the saltwater swimming pool space isn’t saturated with content. Now
repeat this search for a series of other possible niche topics that could represent
potential markets for your business, such as in-ground swimming pools,
fiberglass pools, concrete pools, above-ground swimming pools, and any other
relevant term. Soon, you’ll have a general sense of where you have the
opportunity to maneuver.

Expensive, More Accurate
Many subscription social media and SEO tools can do an even better job of
accurately assessing the content available in a specific time period. This is more
valuable than the search engine result technique because you can see how fast a
particular topic is accelerating toward content saturation.

Here is an example from the Sysomos MAP monitoring tool, examining just
blogs by search topic for the last calendar year. “Swimming pools” is the