Page 28 - The Content Code: Six essential strategies to ignite your content, your marketing, and your business - PDFDrive.com
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“I started The Sales Lion blog in November of 2009. At the time, I
naturally figured I’d just walk right in, just as I’d done in the
swimming pool industry, and dominate. Boy was I wrong.
“For the first year, this blog grew very little. In fact, it really wasn’t
until I woke up and started working much harder on my networking
that things finally picked up around the beginning of 2011. Luckily for
me, I wasn’t dependent on The Sales Lion to pay my bills during this
time period; otherwise I would have gone broke.”
How do you know whether your particular niche is actually saturated?
Christopher Penn, an analytics expert and author of The Marketing Blue Belt
provides an answer in this section: A free, but somewhat inaccurate method, and
the expensive, accurate method.
Free, somewhat accurate method
Let’s start with the basic, humble search engine, a decent place to begin building
your Content Saturation Index. Open up a spreadsheet to keep track of things, or
a pad and paper if you prefer analog solutions. Next, type in your industry and
the word blog. Be specific. We'll use Marcus Sheridan's industry, swimming
pools, as an example:
