Page 24 - The Content Code: Six essential strategies to ignite your content, your marketing, and your business - PDFDrive.com

received more than 10,000 new views. Facebook, Twitter, Pinterest accounts,
and newsletter subscriptions have had massive gains.

The tiny winery received immense media attention from both the mainstream
press and wine industry bloggers who marveled at Stephen’s authentic and
human storytelling:

“The lesson wannabe Cronks should take on board is that throughout
his video-creating efforts, he has never sought to use the clips to
directly promote his wines or the brand. They are all intended to be
interesting in their own terms and often contain no direct reference to
the brand at all. People who watch them are merely invited to visit the
website if they want to know more.”

The clues emerge

What can you learn from this? Were there elements of a standard Content Code
embedded in this inspiring success? If this humble winemaker went viral with
his shoe video, can you, too?

There’s no way to predict whether something will go viral, but Stephen’s
video provides more clues to the Content Code: The video was optimistic,
entertaining, and practical, and as the wine blogger noted, it was
characteristically “human.” It also hit big only after Stephen had spent nearly
three years honing his storytelling skills and building an extremely loyal
audience that was able to start the content ignition process.

Is it possible to embed some of these elements in your content to tip the
balance in your favor? Is there a science behind making content shareable?

From these three diverse case studies we are collecting some clues that point
to a unifying Content Code.

There are four primary uses of social media for business: Monitoring and
research, responding to customers, amplifying messages, and establishing
thought leadership. The last two are closely linked to the idea that your content
actually is received by somebody on the other end! So in order for most social
media marketing to work, social sharing, or transmission, is essential.

Let’s take it to the next level and specifically define the six key elements of
the Content Code. Excited? Me too!