Page 8 - The Content Code: Six essential strategies to ignite your content, your marketing, and your business - PDFDrive.com

Table of Contents

Introduction
CHAPTER ONE The Ignition Switch
CHAPTER TWO Structure, Strategy, and the Content Code
CHAPTER THREE Building Shareability into Your Content
CHAPTER FOUR 22 Practical Ways to Achieve Content Ignition
CHAPTER FIVE Building an Alpha Audience
CHAPTER SIX Borrowing Trust
CHAPTER SEVEN The Heroic Brand
CHAPTER EIGHT Distribution, Advertising, Promotion, and SEO
CHAPTER NINE Social Signals and Social Proof
CHAPTER TEN The Mystery of Authority
CHAPTER ELEVEN The Future of Content and Ignition
References
Acknowledgements
About the Author