Page 11 - The Content Code: Six essential strategies to ignite your content, your marketing, and your business - PDFDrive.com

podcasts, and other elements of marketing communications.

While most marketers have understandably had their heads down producing
content and building their audience, it’s time to look up again and see that we
need to build a third competency – an ignition plan.
The new priority of content transmission is a combination of art, science, and
maybe even a little mathematical magic that includes these six factors of The
Content Code:

Brand development
Audience and Influencers
Distribution, Advertising, Promotion, and SEO
Authority