Page 239 - 30 Days To Internet Marketing Success
P. 239
30 Days To Internet Marketing Success
by Joe Kumar
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Day 2-9: Early in the morning, I will go to my nearest
supermarket, browse various newspapers and read ads by
small offline companies advertising their online site instead
of their real-world services and products.
Why I do this is clear: the site cost them too much money
and doesn't bring traffic nor sales, in other words: by
advertising their site these people want to get visitors to
their site to get sales of their offline products which is odd.
It means there is something wrong with their site and their
marketing. And it is exactly my job.
I pick up some 5 Ads (with interesting topics to me), check
the rates they pay for the ads, remember their URLs and go
home to check the sites, make calculations, ie how much the
advertising costs them, savings when they get targeted and
automatic traffic, evaluate the site, prepare an optimization
report, incl my price and call the owner. It's important to call
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