Page 293 - 30 Days To Internet Marketing Success

30 Days To Internet Marketing Success
by Joe Kumar

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I was worried about this because I wondered if people would
be calling me at all hours asking for advice on fighting their
speeding ticket.

And what about those people that lose their case? Would
they call up complaining?

Well, I figure I can always remove it if it becomes a
problem.

Day 30 – More Sales and Positive Reinforcement

I make another sale today. The person called me up and
asked a couple of questions about the ordering process. No
big deal. But, then they tell me they are going to order
because they feel good that there is a “real person” at the
other end of the web site.

Amazing – one day after I put my phone number on the site
it makes me a sale.

More importantly, one of my very first customers wins his
court case and praises the book. I reply to his email and ask
if I can use his story as a testimonial on the site. He agrees
and I make the change.

This had been a weakness on the sales page, so a good
testimonial is an excellent addition.

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