Page 75 - 30 Days To Internet Marketing Success

30 Days To Internet Marketing Success
by Joe Kumar

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Knowing very well that I shouldn't just choose a product to
sell and then find people to sell it to, I begin my search for a
hungry market.

I must be able to provide an immediate solution for a large
group of people who are passionate about a specific
problem. These people must have cash to spend, and they
should be easily accessible. If you target a group of people
with no money, you won't be making a profit any time soon.
If you can't easily reach your market, then it will be very
difficult to promote your products to them.

So first, I will point my browser to goodkeywords.com and
download the free Good Keywords software. This will help
me find out how many people are searching for certain
information on the web. Once the program is running, I
begin to look for keywords showing a large number of
searches. I need to be as specific as possible (ie. instead of
"skin care", explore "acne control" or "blemish treatment").

I've finally chosen "acne control" as my keyword phrase.
There were 58,858 searches on that phrase last month, and
175,000 listings on Google groups! I also search on
Amazon.com for books on "acne" and find 53.

I will now search for off-line publications on my target
market using a free service like
http://www.mediafinder.com/. Publishing an offline
magazine is very expensive... so if one exists for your

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