Page 79 - 30 Days To Internet Marketing Success

30 Days To Internet Marketing Success
by Joe Kumar

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Day 5: Pick up the phone!

I want to hear directly from the dermatologists.
Contributions from these professionals will add credibility to
my final product.

I list the common questions and concerns.. including
questions I could not find answers for, and arrange them in
a questionnaire format.

I look through my local phone book for listings of
dermatologists, and begin calling, asking for a quick
interview with a physician. I'll want to interview at least 3.
So far, the receptionists have told me the doctor will return
my call later. I continue to call the remaining numbers on
my list to be certain I will have a good number of callbacks.

As I'm nearing the middle of my list, the calls starts to come
in. I explain that I'm researching for a book I'm writing on
the topic of "acne control", and let them know they will be
referenced in the book if I use the information they provide
me.

GREAT! 6 physicians actually got a hold of me and
volunteered (more called on "call waiting" as I was
conducting an interview). I save the interviews into my
"acne solutions" folder. Now I have advice and solutions
from actual Authorities in this field!

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