Page 98 - 30 Days To Internet Marketing Success
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30 Days To Internet Marketing Success
by Joe Kumar
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Answer: By Charles Burke
Day 1: Since this is an emergency situation, I decide it'll be
quicker to begin by selling my services and my knowledge
rather than take time out to research and create a product.
My expertise lies in marketing, and I already know that
these skills are in high demand. If my primary skills were in
some other field, however, such as medicine, ski instructing
or warehouse management, I might decide on a very
different approach.
So services it is. Later, when I've got a little more breathing
room I can detour long enough to create a line of products if
I wish.
First, I'll need a plan. There are just 5 questions I need to
answer in detail. Today I'll look at the first three.
Q-1 What do I have to offer?
I've already decided on my marketing skills, but over the
next few days, I'll polish this till it's much more detailed and
specific.
Q-2 What niche will I sell to?
"Everybody" is not a market. I need a very specific and
narrow segment of people all interested in the same thing. It
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