Page 99 - 30 Days To Internet Marketing Success

30 Days To Internet Marketing Success
by Joe Kumar

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must also be easy to find and communicate with them, so I
want people who all gather in one place or read one type of
info source. The segment I decide to concentrate on will be
other marketers, more specifically, those who are selling
products or services on the Internet.

But to reach large numbers of people in this segment, I need
to find those who are already serving this niche - people
selling How-To information on marketing. Ordinarily, these
would be my competitors, but they have large pre-existing
customer lists, so I'll find ways to joint venture with them.

Q-3 What do my prospective customers want?

To answer this question, I'll need to identify the biggest
problems currently faced by those in my niche market. I'll
find the most effective solutions to their problems, then
describe them in my most benefit-rich language.

I decide on a two-pronged approach.

First, I know marketers are always looking for surefire ways
to make more money, so I'll assemble and offer them a juicy
joint venture that gives the JV partner the lion's share of the
profits.

Second, I also know that many marketers need help with
their sales. So my backend (follow-up) offer will be
consulting.

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