Page 57 - HLV 2 of 2 - Experience Proposal - Schneider Electric - Innovation Summit 2025
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CASE STUDIES
THE PERFECT MATCH
ULTA BEAUTY PROPOSAL & SITE PROCESS
THE BRIEF
When Maritz, our trusted partner of many years, presented the chance to bid on Ulta Beauty’s Field
Leadership Conference to our Central Florida office, they issued a challenge. They wanted us to showcase not
only our extensive knowledge and depth of talent in servicing the Central Florida market but also to highlight
what sets our company
apart and makes us an ideal fit for Ulta’s culture and planning team, known for its high-touch and highly detail-
oriented approach.
First impressions are everything, after our Las Vegas office operated this program in 2023, using venues that lacked the
robust level of customization the client had come to expect, we knew we needed bold strokes to show our commitment
and command over the Orlando market. With a program that featured primarily off property events, it was key that our
creative enhancements and detailed operational guidelines drove the story and helped Ulta and Maritz see the beauty in
the details.
THE STRATEGY
In addition to responding to the specific requests for décor enhancements and touring potential off-property
venues, we had three primary goals:
• Show our depth of knowledge and destination experience
• Connect our teammates and their program-related roles
• Exemplify our ability to integrate into Ulta’s culture, messaging, and sponsors
Orlando is the home base for Hello! Destination Management. We started here and crafted our
business model in this market. We developed amazing bu siness relationships
like the one we treasure with Maritz. nsportation
tels and
o offer an
time staff
ests
The perfect venue needs the perfect décor for a flawless
finish. We envision the event enhancements that add
personalization and put the Ulta (and sponsor) stamp on
the spaces at the venue.
230 Field Staff on our payroll that
specialize in tra and A venue or experience that’s new, now and next to
registration roles dazzle your attendees, whether it’s some thing new
27 Field Leads that
operate daily out of all area ho or a fresh spin on a classic silhouette.
Orlando International airport
18 Food & Beverage /Décor &
Entertainment Staff t
additional layer of
2022 Disney Springs Events -
support and expertise to our full 38
2022 Universal Studios Events - 44
($3.5MM+) Surprising details and unexpected enhancements designed to
2023 YT D Disney Springs Events - 12 leave guests glowing, and opportunities for unique partnerships
2022 Universal Studios Events - 27
to add your brand partners look and color.
An experienced team experts at groups over 1,000 gu
Tried and true Orlando staples perfect for your group that’s
the perfect foundation to build a beautiful program. Our deep
partnerships and onsite experience gives us room to really
show you what we’re capable of and design your perfect look.
Hello! Las Vegas Destination Management | 2511704VC | Page 57
