Page 9 - Jezz 2021 Bluebook

STRATEGIES FOR

YOUR SUCCESS

The key to achieving the best result in this market is to implement the most effective strategy to attract
buyers and create competition for your property. My process for delivering you the best result for your
home is based on 4 important things - Marketing, Pricing, Timing and Open Homes.

Marketing:

We will market your home across all mediums - the major websites, in the local property guide, on social
media and to our database. It’s important that we reach as much of the market as possible so that we draw
in all the possible buyers. When it comes time to make the decision to accept an offer, we know that we’ll
have exposed your property to all the potential buyers. I have the advantage of the ‘Exclusive Showcase’’
with realestate.com which can feature your property at the top of the Launceston search page. The
research shows that most people searching for properties around Launceston start with the Launceston
search then other suburbs after that, particularly interstate and overseas buyers, meaning that this product
will promote your property more than any other.

Pricing:
We will market your property with the ‘Offers Over’ technique which will draw in the largest pool of buyers.
This generates competition without creating a ceiling for price. For example, if we market at Best Offer Over
$399,000, we’ll attract buyers looking $400,000+ but also those looking in the high $300,000s but will stretch
for the right property. Competition is the best way to achieve a premium price.

Timing:
Ideally, we will launch your property on the Monday following the photography as this is when traffic
is highest on the major real estate websites. This also allows time to line up promotion in the local
newspaper’s Property Guide for full exposure. Depending on the enquiry level after the first couple of
days, we’ll be able to set a deadline for offers to be in by - normally the following Monday or Tuesday. This
gives buyers enough time to find the property online, in the property guide, visit an open home, bring their
family back to a second viewing, talk to their broker and conveyancer after the weekend and have an offer
submitted. Roughly a week is the perfect amount of time to generate good competition but not lose any
buyers to other properties in the fast moving market.

Open homes:
Running open homes is very important. Not only does it give you the ability to plan around us, it gets
buyers in front of each and seeing their competition. Even if some of the open home attendees are just
‘tyre kicking’, the real buyers don’t know that. They’ll see a house full of competition. We’ll schedule 3 open
homes to be advertised from when the property goes live. If it works for you, we’ll have an evening, lunch
and morning open home so there’s a time to suit each buyer’s schedule.
As a professional agent with 18 years negotiation experience, the proven ability to gain the
highest price and backed by many great reviews, I offer the best strategy for selling.
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