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José Paulo – Ideal Decision José Paulo – Ideal Decision

release their best, then, all you need to do is to manage and align To Be the Example: Leadership by example is the best guideline
company’s and employee’s, supplier’s, and shareholder’s interests. to our culture. We practice what we preach. I often say that if a

Another point to be aware of is people’s comfort zone. A great leader sits down, people will lay down, if a leader lays down, peo-
leader takes people out of their comfort zone and always places ple will sleep. This means you need to understand that leading is
them where they did not imagine they had the capacity or the con- a strenuous and lonely exercise: the exercise of being a role model
dition to go. Always get people out of their comfort zone. to others.
Results: Results are the driving force of the company. The focus
The formation of talents is essential, because then you will be
able to make the company grow with people trained internally, on results allows us to focus time and energy on what is essential.
after all the best employees are inside the companies, not outside. A large company needs to obtain great results, which must be great
In fact, people inside your business already have the organization’s and sustainable, after all, results are all that matter, as long as they
culture and are ready to pass the work and thinking on. are obtained in such way that respects the ethical structure and
rules of the company.
Lastly: training, training, and training! Training means to deve-
lop skills, just like a team trains before the World Cup, for exam- Ownership: We are the owners of the company, and the owner
ple, to be faster, more integrated and to have better results. In other takes personal responsibility for the results. Everyone must think
words, to train is to develop skills, opposite to educating, which is like they are the owners, think about revenue and costs, think
to teach someone who does not know something. about optimizing resources without compromising quality. This
is the kind of ownership thinking that everyone involved should
have.
6th Pillar – Culture Simplicity and Openness: We believe that common sense and

Culture is important, it is the base of the business, it needs to simplicity are better than complexity and sophistication. People
be implanted based on meritocracy, promoting people’s growth. create spreadsheets, formulas, and methods that only they can un-
Therefore, I would like to share a little bit about our company’s derstand, and it makes it difficult for a third party to implement,
culture with you. so simplicity brings speed.
Dream Big: We are driven by a grand and challenging dream: to Lean Company: We manage our costs strictly to release resour-
be the best and most profitable in the sectors in which we operate. ces that will help increasing revenue. Sometimes resources are in-
vested in things that people will not be able to proceed with, but
Meritocracy: Excellent people, free to grow at the pace of their
talents and rewarded accordingly, they are our most valuable asset. the correct course of action is to invest only in what will really
bring results to the client.
To Form Leaders: We must select individuals who can be better
than us. We will be evaluated by the quality of our teams. Hard work: We are never truly satisfied with the results. This
refusal in settling to the current situation is what gives us a lasting

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