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José Paulo – Ideal Decision José Paulo – Ideal Decision
competitive advantage.
Integrity: We do not take shortcuts. Integrity, hard work and
consistency are
the cement that paves our company. If shortcuts were good,
we would not have roads and highways. Shortcuts have risks and
danger, so you need to understand that shortcuts never work. It
takes integrity, hard work and one step at a time to reach a fair
and loyal result.
7th Pillar - Management
All six pillars that have been spoken so far must be added to a
highly active management, so that you can orchestrate everything
and everyone. And what is management? It means having a good
organization chart defining the company’s hierarchical structure,
making responsibilities clear to all employees, assigning goals for
each person, a planning to register.
Management must also pay attention to action plans to achieve
what was planned, as it is important to take performance indica-
tors as the business guide, so you can follow up with people and
apply the OMC method, which means “orienting, motivating and
charging”. If the employee gives results, give him a promotion, if
he does not, even after the orientation process, end the partnership.
It is necessary to evaluate and to act quickly, you cannot persist
on the mistake for long because it may create a big problem. Your
leadership must unlock people’s maximum potential.
To make this follow-up and to make decisions, it is essential to
apply the PDCA (Plan, Do, Check and Act) to your teams, which
is a methodology created in 1950, in Japan, crucial nowadays, to
check if all activities are following the culture and the right pace to
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achieve the business’s objective is set.
And keep in mind that decisions make destinies. It is always
necessary to choose the people who will get promoted and the
ones who should not be in the company, even if what it takes is to
restructure departments and positions.
I want to mention here the great administrator Jack Welch, who
arrived at the company G&E in a specific situation and multi-
plied the company’s result by 40 times, turning it to a force in
the market. He used to say the following: 20% of the people you
promote every year, the ones with great potential, 70% of them
you train and the remaining 10% with low performance, you let
go. These decisions are fundamental and by doing so, you establish
a good dynamic in the company. In addition, I could not fail to
mention the strategy by Edward D. Hess, a business growth expert.
He says that for a business to grow it is crucial to make a planning
first, prioritize what is more important second, adjust processes in
a well-developed sequence third, and lastly, to set the pace so you
can grow without making any messes, making sure things will go
smoothly. This is all part of organic growth.
There is also growth by merger and acquisition, another way of
growing that has been widely adopted.
Finally, the 4 Ps of the business world, which all people and
companies must take care of: Preparation, Planning, Prevention
and Production. In the preparation stage it is necessary to be ready
for the cycles and the circumstances of the world and of life. Then
comes the planning phase to avoid rework, to prevent in order to
be safe and well supported, always having a back-up plan, and then
start production, because it will lead you to an excellent produc-
tion capacity. These well-developed rules will bring the company a
great result.
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