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José Paulo – Ideal Decision José Paulo – Ideal Decision

with my mother and I played a key role in my brother’s education in his statements, never fails to give feedback and align some point
and paying bills. I was focused in finishing up college, buying an that will help you to be a better person in your personal or pro-
apartment for my brothers and working a lot in a multinational fessional life.
company to grow professionally. So, he said to me: “I accept it. I His simplicity and lifestyle habits are also important to highli-
will build a great business I already have in my mind and, do not ght, as he has an enviable discipline. Talking about daily physical
worry, they will work with me and have a great future”. I laughed exercises, for example, he learned how to swim in less than 4 weeks!
with surprise and told him: “You are crazy!”. Paulo has always been He is also intense in his daily applied studies. These are two things
a visionary and dreamt big things. Well, that is what happened. he does not give up in his routine.
Not only he became a mentor to them, but he also transformed
their lives forever, teaching them the importance of hard work, of We live a simple life, without ostentation or exaggeration, and
seeking applied knowledge, of entrepreneurship, of always seeking it is in the simple walks with the children or even enjoying oursel-
the next level, of perfecting themselves, of respecting the Lord, of ves at home when we recharge the batteries and get energized. As
living by the principles and values you preach and, ultimately, he is used to say: God, Family and Business.
made them great leaders who inspire hundreds of young people When Paulo sets a goal, he is extremely focused, demanding
and executives in the Ideal Trends Group! and has an extraordinary mobilization power to accomplish what
he has determined. I have already asked him a few times where he
gets so much energy from, and he always replies: Faith, Purpose,
Challenges of living together and the benefits of walking Consistency and Results on Earth and in Heaven!
together
The last 15 years have been an amazing journey in evolution.
We helped each other in all areas, we have a lot of complicity in Ideal visionary entrepreneur
life goals and objectives, but as not everything is perfect, we also Paulo always could easily identify opportunities and always had
have professional or family clashes, like every couple. He always a spectacular capability of connecting with people. He makes an
jokes in our meetings, saying: “Come on, Roseli, I already know impact wherever he goes! He can identify an opportunity wherever
you have a different point of view”, and, of course, I answer: “Yes, we go, it is impressive!
you are right”, however, we know we complement each other in Be it in a park, a bakery, a church, a small business or whate-
many aspects and having different points of view help a lot in ver. Even in a dental office I went to do some aesthetic treatments
decision making.
once; he went there for an evaluation and came out with several
Living with Paulo means living outside of the comfort zone, ideas, soon after he closed a partnership. A little over a year later,
because every day is a different day of learning and to become a the business has tripled in revenue and in the second year, four
better version of yourself than yesterday. He is always thoughtful more clinics were purchased. He also launched a powerful lead ge-

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