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José Paulo – Ideal Decision José Paulo – Ideal Decision

limiting beliefs and fears. He has trained hundreds of leaders and cently launched Caminho Ideal Project (loosely translated as Ideal
continues to train several with his example and valuable mento- Way Project), a church-school, with an audacious goal of transfor-
ring. ming ordinary and simple people into great citizens on Earth and
in Heaven, because the journey here is short and not final.

Ideal leader He has always been passionate about the Holy Book “Bible”
and understands that life does comes with a manual, to him, the
A very striking characteristic of Paulo’s is the intensity, the fo- booklet is truly clear. For this reason, he always relies heavily on
cus to make things happen and the ability to engage, inspire and the books of Proverbs, Ecclesiastes, Psalms and Matthew, which he
mobilize everyone towards that goal. know by heart from a very young age, when he also recorded them
He does not leave you in your comfort zone and always set the on CD so he could listen to them and meditate. By the way, it is
bar higher, showing you can always go farther and give your best, a beautiful CD, very well-crafted considering the time when it was
as says the phrase of his authorship that we see in frames in the burned. He is a careful perfectionist and even put background clas-
Group: To have the best, give your best. sical music to it. It is a beautiful CD I heard many times as well.

He invests as many hours as it takes to train leaders. If you show Once, we were driving by an avenue in São Paulo and we saw a
hard work, are teachable, resilient, and willing to evolve, get ready, very thin man selling candy on the street. He was walking with di-
because he will make time to make you fly. He teaches with wis- fficulties under the hot weather, but he had a big smile in his face
dom and helps to break paradigms. He can spend dozens of hours while working and sweating in that Sunday afternoon. We were
teaching about business. amazed and made the return to meet him. He was mister Ronaldo,
a man with HIV who had recently met Christ, and was making a
One of the principles of the Group is Meritocracy and this
is something he takes seriously. Opportunities are created all the living to his family from selling candies. Paulo asked him if he had
time and his decision to give an opportunity is always based on already had lunch, and he, not wanting to trouble us, said: “No,
your potential and dedication to the project. but I will soon”; so, Paulo ran to get food at a restaurant (a lot, by
the way) and we took it to him. We ate together at a corner of that
avenue. We laughed with mister Ronaldo, who had a contagious
Philanthropist and intriguing joy and said: “I have Christ now and that brings
me happiness and peace of mind, which is all I need to go on”.
He has a giving heart, always willing to teach how to fish first
and, of course, in cases of health issues, he sends help recurrently, We were surprised, we stopped to help him, and we were impacted
instead, leaving with a great lesson about the essence of life. Sin-
especially when it comes to widows and orphans, which is a biblical
commandment that helps him define priorities in social resources. ce them, mister Ronaldo entered our social support program and
follows his life strongly, working and preaching the word of God,
What Paulo really wants is to leave a great legacy through the re- often on the streets.

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