Page 5 - Marketing
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How To Sell In The 21st Century







































         When thinking about selling in the 21st               The sales landscape has changed and it
         Century  it  is  critically  important  that          is  imperative  that  you  understand
         you  understand  Your  customers  are                 where your customers are hanging out.
         already  online.  According  to  internet             It is no longer good enough to just get a
         live stats.com there are currently at the             website  up  and  running  and  to  get  a
         time this book is being written.                      few  customer  reviews  on  rating  sites
                                                               such as yelp or the BBB. Although these
                                                               are  a  good  start,  there’s  a  ton  of
              Over 4 billion Internet users                    opportunity  that  you  could  be  missing
                     online right now                          out on.

                                                               Smart  phone  technology  is  the  reason
                                                               why  the  sales  landscape  has  changed.
             Over 2 billion Facebook users                     The  next  time  you  are  out  in  the
                           online
                                                               marketplace  do  a  quick  fact  check  for
                                                               yourself  and  see.  Look  at  how  many
                                                               people are on their phones staring into
                 Over 7 hundred million                        the four to six inches of screen on their
                    Google Plus users
                                                               cell  phones.  Most  of  us  do  not  leave
                                                               home without our phones. And when we
                                                               want  to  buy  something  or  search  for
                 Over 3 hundred million                        something  that  we  are  looking  for,  we
                       Twitter users                           pull  out  our  phones,  and  jump  on  the

                                                               internet  and  do  a  quick  search  to  find
                                                               what we are looking for.
                 Over 2 hundred million
                      Pinterest users                          This little device has taken all the major
                                                               platforms  like  newspapers,  television,
                                                               radio,  post  office,  and  networking
                                                               events,  and  interconnected  all  these
                     Source: internet live stats
                                                               networks into the palm of your hand.




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