Page 2 - Marketing FlipBook

How To Sell In The 21st Century

Think about the times we live in today.
We live in an era where the greatest
amount of wealth has been shifted and is
up for grabs for those who have the
knowledge to take advantage of it.
Knowledge is at our fingertips and
information travels at the push of a
button. None of this existed 35 years ago.
Marketing in the times past for the small
business owner or entrepreneur was
solely on word of mouth advertising,
flyers, post cards, and direct mailers.
The objective of marketing back then is
still the same today. How to get in front of
more customers or foot traffic fast?
Technology as leveled this playing field
and made it very affordable for the small
business owner or entrepreneur to obtain
this objective. I believe that this is the
missing piece to the marketing puzzle for
the entrepreneur / small business
community that I hope to fill that gap.
For most entrepreneurs and small
business owners the topic of social media,
and website traffic is well known but very
little understood.

We live in a time where there are six different generations in the marketplace to
communicate with and how do you meet them at their level? These are the names of the
Generations:

The G.I. Generation born Generation X born from 1965
from 1901 to 1926 to 1980

The Silent Generation born The Millennials Generation Y
from 1925 to 1945 born from 1981 to 2000

The Baby Boomers born from The New Silent Generation Z
1946 to 1964 born from 2001 to present

Source of Generation: marketingteacher.com

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