Page 7 - Marketing FlipBook

How To Sell In The 21st Century
In today’s time we live in with this shift in
balance of the world wide web, we can no
longer be outsold by the major corporations
to reach more customers.
Apart from all these extremely convincing
statistics that lucidly show the untapped
potential that lies in digital advertising,
there are still a couple of reasons why your
business would massively benefit form an
internet-based marketing campaign. The
merits of digital marketing consist of more
than just the fact that you can reach
millions of more people within a shorter
time frame. It also includes a couple of
other spectacular benefits that most
traditional means of advertising cannot get
you.
First of all, digital advertising gives you the
opportunity to capture the information of
potential customers and people who
actually purchased your product.
Through viable marketing techniques such
as email marketing, you can continue to
reach out to these people who have
demonstrated an appreciable level of
interest in your product. Automatically,
sending regular, periodic emails to these
Is it time for a marketing update?
individuals increases your chances of
making more sales since these people have
already shown interest in your product.
Under traditional marketing methods, it is
significantly more difficult for you to
actually have a specific target audience
that you can specially reach out to from
time to time at such a negligible cost.
The subject of cost brings us to perhaps
the most important advantage of digital
marketing to the budding 21st century
entrepreneur. As stated in the foundations
of Economics, money is a scarce resource,
and hence, it must be managed with
utmost diligence and devotion. For the
newbie entrepreneur, the availability of
funds for his advertising campaigns is
perhaps his most pressing problem – or
used to be. Now, things have changed.
With a budget as slim as $500, a new
business can establish an amazing online
presence, reach out to thousands of
potential customers via social networks,
and make their products as visible as
possible through several online means.
Digital marketing is extremely cost-
effective, and it yields an unbelievable
return on investment.
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